Tracking

Affiliate link tracking that never misses a click.

Real-time click, lead and sale tracking with first-click attribution, 90-day cookies and sub-second analytics. No third-party cookies required.

Attribution is where every affiliate program quietly leaks money.

UTM parameters get stripped, cookies get cleared, and by the time a buyer converts, no one remembers which partner drove the click. You end up paying on vibes — or paying no one at all.

Without Traaaction
  • UTM parameters stripped on redirect or by ad platforms
  • Last-click bias rewards retargeting, not discovery partners
  • Spreadsheets reconciling clicks vs. sales at month-end
  • No visibility on which partner drove which purchase
With Traaaction
  • First-click attribution locked at the first touch — never overwritten
  • 90-day cookie window + server-side fallback via SDK
  • Click → conversion timeline visible in real time
  • Stripe webhook auto-matches sale back to affiliate
See it live

Every click tracked, every sale attributed — automatically.

A single click ID flows from the first touch to the final Stripe charge. You see the entire journey, from the partner share to the customer purchase, in a unified event stream.

How it works

From share to attribution in three hops.

Step 1

Seller shares a short link

Every partner gets unique branded links like go.yourbrand.com/partner-name. No technical setup needed.

Step 2

Click is tracked and cookied

Our edge middleware logs the click, sets a 90-day first-party cookie, and passes the click ID through your checkout.

Step 3

Conversion attributed to seller

On a Stripe webhook, we match the click ID back to the seller and create a commission with the correct hold period.

Why it matters

Built for speed, accuracy and privacy.

Sub-second events

Powered by Tinybird — events appear in the dashboard within seconds of the click.

First-click locked

Attribution is frozen at the first click and never rewritten on renewals or retargeting.

Global edge

Redirects handled at the edge so partners in any country get fast, local response times.

Server-side fallback

Our SDK forwards the click ID from server to server — works even when cookies are blocked.

Technical spec

The technical details.

Cookie duration
Configurable per program
90 days
Attribution model
Never overwritten by later touches
First-click
Server-side tracking
Via Python and TypeScript SDKs
Supported
Safari ITP compatible
First-party cookie via custom domain
Supported
Click ID format
Unique, timestamped, 16-byte random
clk_{ts}_{hex}
Event latency
From click to dashboard
< 1 second

Frequently asked questions

How does first-click attribution actually work?+

When a user clicks a Traaaction short link, we set a first-party cookie called trac_click_id valid for 90 days. On conversion, that ID is passed to the Stripe webhook as session metadata. Even if the same user clicks another partner’s link later, the original click stays locked.

What happens if cookies are blocked?+

Our SDKs (Python and TypeScript) can forward the click ID server-side. You read the cookie in middleware, pass it through your checkout, and attribution works without relying on browser storage.

Does it work on iOS Safari with ITP?+

Yes. Pair link tracking with our first-party (CNAME) setup and Safari treats the cookie as first-party, bypassing ITP truncation. No 7-day expiry.

Can I customise the cookie window?+

Yes, per program. Most SaaS programs use 60–90 days; flash-sale e-commerce sometimes runs 14 days. We set sensible defaults but nothing is hard-coded.

Do you support Universal Analytics / GA4 integration?+

The click ID can be pushed to GA4 as a user property. We don’t replace GA — we complement it by owning the affiliate attribution layer.

What about cross-device conversions?+

If a user authenticates (logs in), we stitch the sessions via the user ID passed through our SDK. Anonymous cross-device is a limitation of every tracking system today.

Start tracking every click today.

Free tier includes unlimited clicks and 500 commissions. No credit card. Launch your program in under 10 minutes.

Affiliate Link Tracking Software — Real-Time Clicks & Attribution | Traaaction | Traaaction